MOVIE OF THE WEEK #2 (4/5/23): AIR (Courting a Legend)

"Man, I'm telling you - one day we will sign and then end our business relationship with a rapper from Chicago and both moves will be great for business!" Howard White (Chris Tucker, pictured) discusses the basketball shoe game with Sonny Vaccaro (Matt Damon) in a scene from AIR: Courting a Legend. Credit: Ana Carballosa © Amazon Content Services LLC.

WATCH THE TRAILER HERE: 

 

 

DIRECTOR: Ben Affleck

KEY CAST MEMBERS: Matt Damon, Ben Affleck, Chris Tucker, Jason Bateman, Chris Messina, Matthew Maher, Viola Davis with Marlon Wayans and Matthew Maher

WEB SITE: https://www.airmovie.com.ph/

THE BACK STORY: Long before Nike was the worldwide leader in all things athletic apparel, the Beaverton, Ore. based company was known for running shoes ... And not much else. For in the basketball shoe market, Adidas was king with Converse running a close second. In 1984, the era of Reaganomics, revolutionary technology, sitcoms and the explosion of pop music icons, third place meant being last to the point that if something didn't change, Nike CEO Phil Knight (Ben Affleck) was faced with the prospect of shutting down his company's basketball division altogether. 

Sonny Vaccaro (Matt Damon), however, believed there was one athlete that could change the company's fate if they could just get him to sign with the company. Who was that man? None other than the man who would eventually go on to be known as "His Airness" – and in the eyes of meany, the greatest competitive athlete of all time, Michael Jeffrey Jordan (played by Damian Delano Young). 

Problem is, everybody knows that Jordan is not going to sign with Nike. His intentions are to sign with German-based Adidas despite the loss of its founder and namesake Adolf Dassler. And not only does Jordan's agent David Falk (Chris Messina) know it, so does Nike Basketball exec Howard White (Chris Tucker), Head of Basketball Marketing Rob Strasser (Jason Bateman), Jordan's former USA Basketball coach George Raveling (Marlon Wayans) and Jordan's mother, Deloris (Viola Davis).

But since he's a gambling man and believes that Jordan is the future of not only Nike, but basketball itself, Vaccaro isn't ready to take "no" for an answer, what is about to transpire is going to change the sneaker industry forever ... As long as he can find a way to get Jordan to sign on the dotted line ...

THE REVIEW: Ask any dedicated sneakerhead what is the most important sneaker of all-time is and the odds are beyond good that it will be one with the famous "Jumpman" logo. For as AIR illustrates in great, gripping detail, one man can in fact change the world – and the efforts Vaccaro and company went through to get him is as an American story as sneakers are an industry.

With an all-star ensemble cast, you'd expect each actor in AIR to, much like a basketball team itself, play their positions well en route to trying to achieve their championship aspirations. AIR's squad does so on an all-star level from start to finish, each role meaning something no matter how big or small it may be. 

Whereas Damon's Vaccaro is the point guard keeping everything moving and functioning, Tucker comes in with flash and scores in bunches when he uses his charisma and quick wit. As shark-like agent David Falk, Messina's interactions with Damon's character likewise play out like intense one-on-one scrimmages. 

Affleck's portrayal of Knight captures all of the Nike head man's famous (alleged) quirks expertly with Bateman coming in to play the veteran teammate that tries to keep things calm but knows he can't stop Damon's character from doing what he's going to do, so he's willing to sacrifice to do what's best for all involved. Add in Davis' strong performance as Jordan's mother and the cast is a delight to watch.

Kudos must also be given, however, to the painstaking detail with which Affleck crafts AIR. Every 80s homage – from the fashion and music to the technology involved (remember when having a car phone was a big deal?) serves to enhance the film's aesthetic as much as its storytelling. In re-creating that world so well, it really showcases the 80s entrepreneurial spirit that was so crucial to Nike's growth so well in addition to setting up all the dominos that would fall following its historic deal. 

In short, those looking for a great film with equal parts of comedy and drama, inspiration and inspired storytelling, AIR is worth lacing up your sneakers for and heading to the theater this spring. 

OVERALL RATING (OUT OF FOUR POSSIBLE BUCKETS OF POPCORN):