THIS WEEK'S NEW RELEASES (9/3/2010)

"First, I seek revenge ... Next, I seek ProActiv!" Danny Trejo reprises his role as the titular character in the "They loved it as a trailer in Grindhouse, so maybe they'll actually buy ticket to see the full version of MACHETE. Photo Credit: Copyright © Twentieth Century Fox Film Corporation

THE AMERICAN (Focus Features)

MACHETE (20th Century Fox)

GOING THE DISTANCE (Warner Bros.)

*EDITOR'S NOTE: All release dates are subject to change.